COURSE CREATORS | MEMBERSHIP SITE OWNERS | COACHES | AUTHORS AND EXPERTS
This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber and generate a consistent flow of sales without having to launch another product, service or offer.
ANY OF THIS RING A BELL...?
Wish you knew more of the advanced psychology that pushes people's hot buttons and makes more sales.
LEARN APPLIED EMAIL MARKETING THAT'S WORKING RIGHT NOW
The best way to do that is to show you these principles in action with real-life campaigns. That way the lessons stick and are much easier to use to your business...
THIS IS THE EMAIL HERO BLUEPRINT
WITH THE EMAIL HERO BLUEPRINT:
Excite your subscribers and eliminate 'email blandness'Â
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with brand-new campaigns you can copy and send to your subscribers to make more sales immediately.
Build a deep understanding of advanced psychology
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through the 'autopsies' of each campaign (and dramatically improve the impact of every email you send).
Finally understand how to segment your list
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in a way that leads directly to more sales and doesn't give you brain-freeze.
Create fans out of subscribers
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by sending more relevant emails that they love receiving.
Get constant feedback and inspiration
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from a catalogue of training that makes entrepreneurs fall in love with their email marketing.
Find freedom
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by building businesses that can be run from anywhere in the world, wherever you want to be, no matter what you might be doing.
HOW THE EMAIL HERO BLUEPRINT IS DIFFERENT:
Real World Campaigns
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Everything we share is based on real campaigns we run in our businesses, not just pretty-sounding concepts.Â
Experience from 'Doing'
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Get our 20+ years of experience where we rely on doing email marketing to put bread on the table.
Work Now, Results Forever
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Get the complete system that will turn your subscribers into customers and raving fans, all automated so you make sales from the emails you’ve already written.
Learn How to Fish
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We're sick and tired of people waving their fancy campaigns under our noses but not having the first clue why they work. Yes we give you the campaigns but then we teach you how to build them and why.
No Bullshit
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We're not about flowery 'sounds lovely' advice or selling you the dream. There's no shortcuts, scams or tricks. This is about building long-term relationships with your subscribers.
No Scammy Campaign
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Great email marketing gets people excited by tapping into genuine emotions about things they really care about. It's not about hyping people up so they'll buy any old shit in a blind frenzy and regret it later.
4 WAYS TO LEARN WITH THE BLUEPRINT:
Follow The Core Programme
This is a step-by-step path of what to do in what order for the quickest wins and so you always know what you’re doing now and next to build your email marketing machine.​
INSIDE THE EMAIL HERO BLUEPRINT, GET INSTANT ACCESS TO:
HOW WILL THE BLUEPRINT TRANSFORM YOUR EMAIL MARKETING AND YOUR BUSINESS?
You will have added one simple thing into every email you send that turns every email into a huge sales opportunity (even when you're not selling).
Waking up, shaking up and reinvigorating your email list, so they're paying attention
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Eliminating the 'dud' subscribers who have switched off and are ignoring you
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Re-inventing your 'email newsletter' to create content that your subscribers are addicted to and they'll actually complain when you don't email them
Monetising your list to give every subscriber the chance to buy the offers that are perfect for them.
An automated process that will make sure every new subscriber knows, likes and trusts you and is actually ready to buy
Your 'Email Engine' with sales campaigns and sequences that get stone-cold subscribers buying
Consistent sales, instead of those worrying 'peaks' and troughs' that you get from having to do a launch.
The comforting feeling that you're never chasing the next sale
Authority and credibility of being a leader in your niche
Predictability and consistency in your sales and profits
Confidence to cashflow your list/audience growth without worrying about losing your shirt.
DON'T TAKE OUR WORD FOR IT -HERE'S WHAT OUR MEMBERS HAVE TO SAY...
Course creators, information product businesses, membership site owners, coaches, consultants and affiliate marketers...
People looking for list-building or how to create their first online program. There are MANY courses that teach that stuff, and while we touch on it, our focus is on how you make the most sales from the list you have whether it's 100 or 100,000 subscribers.
PS. If you want to maximise sales from your email marketing, you need a complete system that can turn your new subscribers into customers, on autopilot. Inside The Email Hero Blueprint, you have access to 40+ proven campaigns, along with the step-by-step system on how to automate these in your email system so you can stop worrying about what to send your new and existing subscribers in order to make consistent and predictable sales of your offers.
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DOUBLE YOUR OPEN RATES, ENGAGEMENT & SALES
This makes it so that every email you send is actually getting in front of the eyes of the people on your email list.
This means when you send emails and campaigns of emails, they are actually getting received, opened, read, clicked and bought from.
So your emails aren’t being hidden from your subscribers in the SPAM folder, they’re landing right at the top of their inbox so they never feel like you’ve gone missing.
This turns every email you send into a sales opportunity, meaning you no longer miss out on sales from your email subscribers.
No matter emails you send today, tomorrow or at any time, there is automatically a sales opportunity for you where people can decide to buy from you, enrol or request a call.Â
With this set up once and in place, you’ll see people enrolling in your programs, booking in and paying you - even when you’re not actually selling.
It’s effortless income and that feels beautiful.
THE EMAIL SIGNATURE THAT MAKES SALES
YOUR EMAIL NEWSLETTER - REINVENTED FOR SALES
With this, you can keep in touch with your subscribers and never run out of content ideas and never have to waste any time researching to put your newsletter together.
Which creates a deep connection with the human beings on your email list.Â
Using this innovative ‘S. L. O’ approach means you actually get engagement from people, they reply to your emails and because of the deep connection this method builds with people they buy, they’re good customers, refund rates drop and they buy more and more from you.
THE SCORE EMAIL ENGINE
This unique sales machine appeals to different psychological being motivators within your email list causing more of your email subscribers to become customers, and they do so within their first 60 days of being subscribed.Â
So not only are you making more sales, but you are doing it quicker which is great for cash flow and money in your pocket.
And that means you’re able to invest in list growth and other business growth because you know you are maximising the sales from every new subscriber who comes onto your email list.
YOUR GETTING TO KNOW YOU SEQUENCE
From day 0, this maximizes your engagement by setting subscribers up to continue to open and click even after they’ve received what they opted in for.Â
Now they expect and look forward to hearing from you, moving forward from their initial interaction.
Now when you log into your email marketing platform and see your open and click-through rates leaping up. That leaves you feeling confident that people are looking forward to your emails.
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DIRECT SALES CAMPAIGN
This special email sequence builds context for your product that people otherwise wouldn’t have known about.
Your subscribers aren’t confused or annoyed about the email you sent and they understand exactly what your product does and how it will help them.
This means that sales are coming in within hours from your hyper-responders, who (now) have a deep knowledge of your product.
It feels so rewarding to see sales within hours instead of months.
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Now we cloak your sales message in educational content so you can keep people engaged while still selling them.
Instead of feeling like you’re bashing them over the head with ‘buy my shit’ all the time. No one wants that, right?
This means you can show up and give ‘value’ to your subscribers, without sacrificing sales. Not content for content sake - that distracts people and overwhelms them. None of us need more overwhelm.
Now, subscribers who had become blind to your offer are now engaging, clicking and buying it. Heck, you don’t feel salesy. You feel you have integrity and are providing value.
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OBJECTION-HANDLING SALES CAMPAIGN
This special campaign overcomes buying objections so you can get people who've said no to say yes.
Scooping up sales that would otherwise have been lost.
Those people who are sitting back and thinking your offer isn’t for them, suddenly sit up and hit the buy button.
So now you feel reassured that every person’s individual situation is being taken care of and giving them the best chance to understand why they need your specific solution.
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RISK-REVERSAL SALES CAMPAIGN
At this point we’re still not done converting your list. So we’re going to remove any perceived risk of buying.
You see, at this point the reason they haven’t purchased is because they feel the risk of buying is higher than their ability to make your product or service work for them.
So we’ll remove the risk of buying from you.
And in doing that you’re empowering people to make a decision when normally they couldn’t make a decision.
The people on your list who don’t have faith in their own ability to implement and get results are now jumping on-board and buying.
Once this is in place, you feel fulfilled and proud to be helping people through being their guide.
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THE EMAIL CONTROLLER
This is where we automate your best campaigns and streamline your automations so you have a simple way to put automations together and remove them if need be without making a mess.
You have a simple way to string automations together, without them being complicated to amend, update or remove.
What’s more is you can sit back with a clear view of which subscribers are where and what’s working, along with where your biggest opportunities are
Now you have total clarity of your entire sales engine so you’re certain that no one is falling through the cracks.
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THE HOT PROSPECT SALES MACHINE
This campaign identifies high potential buyers and uses a high intensity approach to zero in them.
You see, here are subscribers on your list who are more likely to buy so you need to identify them and be more direct with them.
It finds the people who are most likely to buy and sells directly to them which means your highest intent subscribers are raising their hands and turning into sales and you feel in control of the journey of your subscribers and moving them closer to buying.
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REVERSE-PSYCHOLOGY SELLING SYSTEM
This is a very specific way to deliver your lead magnet and your paid programs that causes people to decide to buy from you, and reduces refunds.
This turns free subscribers into paying customers, automatically, without any selling at all using some reverse psychology.
That means people who join your email list take it upon themselves to start buying, so even though you didn’t send a single sales email - you see sales notifications dropping in.
Now you know you are serving people by presenting your lead magnets in a special way that elevates their perceived value.
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EXPRESS CAMPAIGNS - CASH ON DEMAND
With an Express Campaign you can launch a live promotion to your email list with a few clicks, instead of having to re-invent the wheel each time.
Express Campaigns are your assets that you drop your email list into year after year to make sales.
For example, each month, instead of sitting down and planning and then writing a new email sequence to make some sales, you’ll open up your system and simply pick which campaign to drop your subscribers into.
And then sit back and relax as the campaign does its thing - making you fresh new sales.
You never have to worry about what to promote or finding time to put an email promotion together.
 Any time you fancy a spike in sales, maybe to book a holiday, buy something nice or pay a bill, you have a library of these assets you can fire off and make cash on demand.
Even if you’re up against it and don’t have any time.
(Previously known as ‘The League’)
Natalie Graham
David Miles
Nicole Begley
Elise Smith
Sandra Benn
Katharina Nahm
Launch Mentor
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19 UNIQUE DIRECT SALES CAMPAIGNS
To write these amazing campaigns, clients pay our writing agency between $3,000 and $10,000 to write each of these.Â
That’s just how much clients pay for them, NOT how much the sales they make from them are worth - which is multiples of that.
BUT let’s keep it conservative and imagine they were all the lowest price ones, that’s 19 x $3,000 = $57,000
10 CONTENT-LED SALES CAMPAIGNS
All kinds of content campaigns for you to run, such as contests, online free challenges, summits, webinars and more.Â
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That's 10 x $3,000 = $30,000
4 RISK-REVERSAL SALES CAMPAIGNS
Using a variety of risk reversal campaigns appeals to different people and we’ve created some really unique approaches that you’ll be able to deploy and get more people off the fence.
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That's 10 x $3,000 = $30,000
9 ENGAGEMENT CAMPAIGNS
This is a library of email sequences for re-engaging your email list, for delivering lead magnets, reducing refunds and more.
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That's 9 x $3,000 = $27,000
COMPLETE LIBRARY OF 24 BATTLE PLAN VIDEO COURSES
Everything from how to batch create emails to tech stuff, copywriting and psychology.
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At $97 each, that would be $2,328
BONUS 5
$1997
GET INSTANT ACCESS TO THE EMAIL HERO BLUEPRINT
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Right now, you can get access to the entire Blueprint, plus all of the bonuses for just $1997… ONE-TIME.
Quick Campaign Wins
Grab one of our 40+ campaigns, copy the whole thing, tweak it for your products and launch it. That's the fastest way to make more sales.
​Skill Up
Every campaign comes with a detailed breakdown of every email and the psychology behind why it works - use these lessons to level-up all of your other marketing.
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Battle Plans
Fast, snappy action-packed strategic trainings designed to unstick you and improve all of your email marketing. (Sold separately for $47 - $97 each, but yours free as a member of The Email Hero Blueprint)
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BONUS 1
BONUS 2
BONUS 3
BONUS 4
CONTENT-LED SALES CAMPAIGN
THE EMAIL HERO BLUEPRINT IS GENUINELY NOT FOR EVERYONE
Ethical Psychology-Based Email Marketing That Turns 60-80% More Of Your Newsletter Subscribers Into Customers - Within 60 Days
(WITHOUT RELYING ON COPYWRITING, SLIMY PERSUASION, NLP OR 'BETTER' SUBJECT LINES)
Ethical Psychology-based Email Marketing That Turns 60-80% More Of Your Newsletter Subscribers Into Customers - Within 60 Days
Worried that your emails seem 'samey' and your subscribers might be starting to get blind to your sales messages.
Fear subscribers are falling through the cracks in your email marketing.
Want to better segment your list so you can offer the perfect product to every single person.
Struggling to keep growing the value of each subscriber, month on month, year after year.​
Want new, interesting ways of promoting your products/services so it's not the same-old, same-old?​
IT'S FRUSTRATING, SO WE DECIDED TO FIX THAT...
BY 30 DAYS
BY 90 DAYS
BY 180 DAYS
'Live' email campaigns, to maximise sales from new and existing offers, with exciting new ways to sell your stuff. Think of this like sprinkling the icing on your email cake
Automated processes to segment out your hottest subscribers who are most likely to buy, and actually close the sale
Subscribers regularly reaching out to you asking about how they can work with you or buy your products.
IN 12 MONTHS TIME
Carrie Wilkerson
Business Coach & Speaker
ONE-TIME price of just
 $4997.00
Financial Coach
Pet Photographer & Educator
Lenka Dvoráková
Owner at Lights Camera English
Owner at Chiya & Chai Loose Leaf Tea
Email Hero Blueprint? Oh boy, where do I even start? It's been a total game-changer for me. I used to see my email list as a chore and a puzzle that I just couldn't crack. Then along came you guys, and it's like the fog lifted.
Your step-by-step approach has not only made the whole process a breeze but it's also rocketed my engagement levels through the roof. I was skeptical at first, I mean, daily emails? Who does that, right? But oh boy, was I wrong! Sales are coming in, my subscribers are interacting, and I'm only just scratching the surface of the strategy.
The brilliance of this program is its flexibility - it's like a choose-your-own-adventure book for email marketing. It doesn't matter if it's webinars, onboarding, memberships - you name it - I can pick and choose what fits my needs while building a sturdy, long-term system. Even though I haven't fully implemented the strategy yet, the results are already rolling in!
I've invested in other courses and coaching, but nothing has resonated quite like the Email Hero Blueprint. You've effectively demystified email marketing and turned it into a crucial tool for my business growth.
THE BLUEPRINT IS FOR:
THE BLUEPRINT IS NOT FOR:
Who want to build a sustainable, growing business and leverage better relationships with their subscribers to make more sales...
While owning and having complete control over how they can reach their customers, rather than being at the mercy of social media algorithm changes.
Anyone looking for a get rich quick scheme.
People who sell rubbish products or services. Marketing a turd is just showing more people a turd.
Spammers. This is about real, relationship marketing, not blasting people with messages until they buy.
THE EMAIL HERO BLUEPRINT IS GENUINELYÂ
NOT FOR EVERYONE
The Email Hero Blueprint is the leading programme for people who want to maximise the sales of their courses, memberships and digital products using email marketing.
It's about making more sales from every subscriber, even if your list is tiny.
This thing is bursting with everything you need to run more successful email campaigns, send better emails, get higher open-rates, segment people, nurture your list, stop people falling through the cracks, become the stand-out person in the inbox - and with that, make the most sales from your list.
Most people are worrying about their dropping subscribers, their unsubscribers and the general 'disengagement' from everyone on their list. And some people are carrying on just slapping their subscribers in the face with the same messages anyway.
They can keep doing that, watching their lists (and their income) ultimately die. Or they can do something different. The thing is, like anything, every day that you keep doing the same thing, you'll obviously keep getting the same results.
If your results aren't making you happy and you know you could be doing a much better job of your email marketing, you know that you need to change that now.
There's no point in wasting another day while your list disengage and your product launches disappoint you.
The sooner you fix this up, the sooner you'll stop wasting your time and money, and start seeing the results that you want from your email marketing.
YOUR EMAIL MARKETING IS IN DASTARDLY DANGER
Abiola Lawal
Oh, where do I even begin with the Email Hero Blueprint? This program is an absolute game-changer for anyone serious about taking their email marketing to the next level.Â
As a business owner in the online education space, I've tried numerous programs in the past, but none of them even come close to the awesomeness of Email Hero Blueprint!
From the moment I joined, it was clear that this program was different. Not only did they provide a treasure trove of swipe files and examples to spark creativity, but they also delved into the psychology behind successful emails. Understanding the "why" behind effective campaigns made it a breeze to customize and tailor them to my business.
I must say, the value this program offers is off the charts. Honestly, I would happily pay ten times the price for all the insights and knowledge I gained. If you're serious about harnessing the power of email marketing, look no further than Email Hero Blueprint. It's been a true game-changer for my online education business, and I can't recommend it highly enough!Â
Millions of dollars. LITERALLY millions of dollars that I have left by the wayside over the years because I just now found these guys.
I've been online since 2001 and am really good at what I do. Â But you don't know what you don't know. Â And luckily for me... these guys know what I didn't know!
This was the fastest purchase I've made in a really long time...
If you just sign up for ONE campaign... worth it.
If you sign up for ONE of the tools... no brainer.
If you sign up for the community of helpful humans, EASY!
I could be retired in Bora Bora with a fruity drink in my hand for years now if I'd had these tools in my kit earlier.
I'm SICK about it - but also... elated at the difference it is making adding in one campaign and tweak at a time.
I've lost count of the people I've sent their way.
Do it.
Stop searching around for tools and miracles and new coaches.
Grab these campaigns.Â
Mail your people.
Make offers.
Repeat.​
Repeat.​
P.P.S. We cannot emphasise enough that The Email Hero Blueprint is for entrepreneurs who have a program, course, membership or coaching - and an email list and want to make more sales from those things. There are countless other courses that go into detail on list building, creating products and offers - Â this is not it. The Email Hero Blueprint is about converting subscribers into higher value customers.
Before I found The Email Hero Blueprint, my email marketing efforts were scattershot at best. Since grabbing Email Hero Blueprint and joining the Academy, my efforts have completely transformed.Â
The practical, step-by-step approach cuts through the noise and leads to real, tangible results. I’m only a few lessons in, and already my messages are sharper and more resonant. I’m emailing daily and getting higher engagement rates than ever. Plus, I've made my first sales purely from email, thanks to their strategies!Â
This program has given me the confidence and skills to tackle my email marketing with newfound enthusiasm and strategy. It’s not just a program, it’s a transformation! If you’re serious about mastering the art of email marketing, this is your blueprint.
Mind blown at how simple The Blueprint make the madness that email marketing was for me.
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I honestly didn’t realise how much i was wasting my convertkit plan until I joined. Mind blown at how simple the guys make the madness that email marketing was for me.
I got started with the Email Hero Blueprint program because I am tired of working with email templates that don’t work due to lacking the psychology of sales.
After doing some research on the Email Marketing Heroes I was really impressed with their background and knew that their products would be different.Â
The moment I reviewed and started using these guys’ templates I could see immediately how they truly connect with and encourages the audience to take action in a very natural way.Â
Their program is easy to use and now I have more templates and training than I will ever need.Â
I am grateful for the time that they took to make these great resources for us and use them constantly and am already starting to see a return on my investment.
I can’t recommend the Email Hero Blueprint programme enough.
It’s totally changed my approach to emailing my list.
Firstly, it’s helped me get the basics right, from welcoming new joiners to my list and re-engaging customers who’d stopped reading, to being consistent in email frequency and removing my concern about Unsubscribes.
And the SCORE framework has made it easier for me to be diverse and creative with my email content.
The campaigns are easy to implement, because not only do the team shares what THEY use in their business, each one comes with a training video that explains the psychology and thinking behind the phrases and paragraphs, so I can easily adapt it to my business. And I’m not even a course creator, membership site owner, or coach!
I’ve gone from hovering a shaky hand over the send button and feeling sick once a month to being excitedly eager to introduce a new campaign because I know I’m going to engage my customers in ways THEY relate to and they’re going to WANT to buy.
And that’s proven by the increase in click rate and sales that I’ve been able to achieve from my list. Using their Paparazzi campaign recently, my click rate went from an average of 2% to 13% on the first email. And I sold out of one of my products which I’ve never achieved before.Â
I feel less salesy even though I’m selling more. How weird is that!
Thanks to the Email Hero Blueprint, I’m no longer stuck for what to say, or sending out the same boring email over and over.
I totally recommend it to anyone looking for help to leverage the power of email marketing, better connect with their customers, and grow their business.
I cannot recommend the Email Hero Blueprint enough!
The real-world campaigns and the 'Psych-Stacked' approach have been game-changers for my business. Not only do I have access to a treasure trove of proven email campaigns, but I also understand the psychology behind each one, allowing me to craft compelling emails that genuinely connect with my subscribers.
If you're serious about maximizing your email marketing potential and taking your business to new heights, Email Hero Blueprint is an absolute must! The team genuinely cares about their members success and creates a supportive community of like-minded entrepreneurs. It's worth every penny, and I'm so grateful to have found this incredible resource.
Although I only purchased this course a couple of weeks ago, I have already watched lots of the training videos and begun implementing what I've learnt.
This is unusual for me to have got so far in such a short space of time, and it's a testament to (a) the engaging nature of the training and (b) how easy all of the explanations make it to adapt and implement their campaigns into my own business.
I've already seen an increase in webinar registrations just from having implemented one of the campaigns that's included in the programme.
I've also found the live Q&A calls really useful and have had very prompt answers from the support team when I had queries about how to access some of the training material.