Last Updated: 31 August 2022
Town Hall Chambers
High Street east
TYNE AND WEAR
Data We Collect
We collect various data from users of our websites and applications including Name, Email Address, Billing Information, Phone Numbers, Address.
This data is collected by manual forms the subscriber completed and submitted through web forms and order forms on our various web pages online.
This may be through free offers, lead magnets, free events and contests that subscribers may register for when entering their contact information.
We also use third party tools and tracking pixel code such as IP address, Cookies Facebook and Google to improve the experience of using our websites and inform our advertising.
Use of Data
The data is collected in order to communicate about our products and services, improve visitor experience on our websites and assist with our advertising and marketing activities.
We will use the contact details provided by the Subscriber to send regular emails containing a combination of useful content and information about our products and services.
Every email contains an automatic Unsubscribe link in the bottom of the email and can be used by a Subscriber at any time to opt out of our email communications from us automatically at any time.
(Note that opting out like this will mean we are unable to email at all including product updates etc).
Our resources (paid and free) are delivered through our members area to keep our content secure and for ease of access by Subscribers and Customers. The resources may be accessed 24/7 when convenient for the user.
Data securely stored in encrypted Amazon Databases and in our CRM system Keap by Infusionsoft. The data may also be used to generate advertising audiences in advertising platforms such as (but not exclusive to) Meta (Facebook. Instagram etc) and Google.
We will never sell personal information with any third party.
Storage of Data
Data of customers is kept indefinitely unless a customer makes a written request to exercise their right to be forgotten. This data is stored in order to allow customers to continue accessing their purchases.
Non customers subscribed to our email list remain on our email list as long as they are Active. Active is defined as having clicked a link in an email within the past 60 days. Once 60 days of inactivity is noted they will be given 14 days of re-engagement emails to encourage them to re-engage. If at the end of that 14 day re-engagement period they have not clicked or replied they will be queued for deletion from our database. The only exception will be if they are in fact a customer (defined as having made a purchase) and they will remain in our database as per the previous paragraph above.
What are your rights?
Under data protection legislation, you have several rights regarding the use of your personal data, as follows:
If at any point you wish to either confirm whether your personal data is being processed and/or access the data we hold on you, you can request to see this information, usually free of charge, and we will respond to this request within a month.
You also have the right for certain data you have provided to us to be provided to you in a structured and commonly used electronic format (for example, a Microsoft Excel file), so that you can move, copy or transfer this data easily to another data controller. You may also request that we transmit this data directly to another organisation where it is practical for us to do so.
You are entitled to have data deleted if it is no longer needed or there is no longer a legitimate reason for the processing, or if the data in question has otherwise unlawfully been processed. You may also request deletion of your personal data if it was only being processed as a result of you consenting to this and you now withdraw your consent.
You have the right to object to the processing of your personal data (note that this only provides you with the right to raise your objections, not a blanket right to have any and all processing cease).
You have the right to restrict the processing of your personal data under certain circumstances, including if you have consented to its accuracy and while this is being verified by us, or if you have objected to its processing and while we are considering whether it has legitimate grounds to continue to do so.
How to complain about the use of your data
If you wish to raise a complaint about how we have handled your personal data, including in relation to any of the rights outlined above, you can contact us , and we will investigate your concerns.
If you are not satisfied with our response, or believe we are processing your data unfairly or unlawfully, you can complain to the Information Commissioner’s Office (ICO). You can find further information about the ICO and their complaints procedure here: